Create an engaging experience that focuses on the act of gifting on Choose
30% of Choose's customers come to buy gifts, so how can we make the experience more engaging? - Two-week study project conducted during the bootcamp with The Design Crew.
Researching the what, why and how of making gift is wide...
We want to know especially :
- How the online gift shopping experience affects everyday life
- How people choose gifts
- What people consider to be a ‘successful gift’
We interviewed six women
All are living in the city, two of them are mums and all have between 28 and 38 years old
- 4/6 of them enjoy giving or receiving surprise gifts.
- 5/6 ask for help when they don't know the recipient well enough.
- 5/6 consider that personalisation is a more important criteria than price
- All of them have a well-established and thoughtful search process.
The opportunity lies in suggesting gifts that are not to be missed !
How can we support them in their search for the perfect gift and reduce their uncertainty?
Our solution ? A selection of products suggested based on the user's interests and budget.
What we wanted to test
- From which entry point users access the flow
- Understanding and relevance of price ranges
- The relevance of displaying products versus sales
- The appeal of the experiential view of products
Test scenarios
We tested our first version of the solution with four women, using two scenarios.
"You are looking for a gift for your best friend,
who loves plants, cooking and interior design"
"You are looking for a gift for your colleague
and have set yourself a budget of €30"
Well...
- All understood the purpose of the form
- 3/4 look for gift ideas elsewhere than where they were positioned
- All would like to see a price range displayed in euros
- None of them expressed interest in the immersive view
Iteration
We have selected the simplest possible solutions in technical terms in order to resolve the main pain points identified during testing.
- Modification of the map design on the home page to make it more appealing with a background image.
- Addition of an entry in the area where users searched during testing.
- Removal of the immersive view of products.
- Modification of the price map with a price range.
Key data to verify the efficiency of the final solution
Team
Parnership with
Group project completed in two weeks, co-designed as part of The Design Crew's Product Design bootcamp.
Arielle Allouche
Product Designer
Olga Golovina
Product Designer
