Create an engaging experience that focuses on the act of gifting on Choose

We want to know especially :

• How the online gift shopping experience affects everyday life
• How people choose gifts
• What people consider to be a ‘successful gift’

We interviewed six women

All are living in the city, two of them are mums and all have between 28 and 38 years old

• 4/6 of them enjoy giving or receiving surprise gifts.
• 5/6 ask for help when they don't know the recipient well enough.
• 5/6 consider that personalisation is a more important criteria than price
• All of them have a well-established and thoughtful search process.

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The opportunity lies in suggesting gifts that are not to be missed !

How can we support them in their search for the perfect gift and reduce their uncertainty?

What we wanted to test

• From which entry point users access the flow
• Understanding and relevance of price ranges
• The relevance of displaying products versus sales
• The appeal of the experiential view of products

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Test scenarios

We tested our first version of the solution with four women, using two scenarios.

"You are looking for a gift for your best friend,
who loves plants, cooking and interior design"

"You are looking for a gift for your colleague
and have set yourself a budget of €30"

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Well...

• All understood the purpose of the form
• 3/4 look for gift ideas elsewhere than where they were positioned
• All would like to see a price range displayed in euros
• None of them expressed interest in the immersive view

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Iteration

We have selected the simplest possible solutions in technical terms in order to resolve the main pain points identified during testing.

• Modification of the map design on the home page to make it more appealing with a background image.
• Addition of an entry in the area where users searched during testing.
• Removal of the immersive view of products.
• Modification of the price map with a price range.

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Key data to verify the efficiency of the final solution

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