Showcasing experiences with an immersive website

Business challenge

With consumer purchasing channels becoming increasingly digital, the retail sector is facing a real challenge in terms of attracting customers back to the shop.

Analysis

Heroïne's method explores strategy and design aspects, through 5 pillars, analysing the weaknesses and opportunities of each of their missions. Theirs concepts are build on KPI to measure the quality of the experience provided.

Their international, high-end clientele seek this expertise in order to provide their customers with an ever more unique experience.

The concept

A temple showcasing Heroïne retail concepts.

Their ROX© method, symbolised by architectural pillars, is activated during the visit to the site, and delivers the elements of understanding.

The use of 3D adds a dreamlike dimension throughout the experience, drawing visitors into the atmosphere right from the introduction. The addition of detailed elements such as the soundscape, typographic animations and cursor behaviour all serve to underline the uniqueness of the Heroin universe.

Challenge

For an immersive and experiential digital product, the major challenge is to reduce the gap between the design intentions and the technical development solutions.

It was essential to produce a clear and transparent figma file in order to communicate design directions effectively.

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Explore the website !